Inklingroom
↳ Branding
↳ Posters Series
Inklingroom is a non-profit art platform and record label. They create immersive events that combine underground electronic music and performance art.
Rebrand Goal
To give the Inklingroom a more cohesive and updated visual identity while keeping true to the current identity of experimentation, and underground maximalism.
Design System
The sharp and angular typeface brings forth the nature of EDM music, paired with the box structure that represents rhythm and beats. This can be also be expanded into a system that alludes to redacted documents adding to the underground and cryptic nature of the brand. Along with the graphic elements, the large negative spaces encourage collaboration between the designers, artists and audience though physical mediums such as spray-paint, charcoal and pens. Some print based assets would include prompts for conceptual art. This allows the audience to interact with products that Inklingroom creates, making one of a kind collaboration pieces where the user is able to bring a sense of maximalism to each product.