AVI SAHNI
HOME
RESUME UPON REQUEST
STREET FOOTBALL CLUB
ROYAL ALBERT HALL
HYPERYOUTH
RIGHT TO RESIST
DEKHO MAGAR PYAAR SE
PLAYGROUND :)
(IG) avisahni.design
(E) hello@avisahni.design
I like making things :) A journey through fine art, photography, film, and more has led me to graphic design. For me, it’s a platform to express myself as an artist while continuing to bring others' visions to life. My design philosophy is total immersion in the project. I becoming one with the history, culture, and context behind it through meticulous research and exploration.
ROYAL ALBERT HALL
Opened on 29 March 1871, by Queen Victoria, the Royal Albert Hall was established as a tribute to her late husband, Prince Albert, to promote his vision in advancing the Arts and Sciences in South Kensington. Today, with a capacity exceeding 5,000, the Hall presents more than 400 events annually, encompassing music, sport, community gatherings, and a wide range of other events.
REBRAND GOAL
To create a nimble and flexible identity that caters to the varying intrests of those in South Kensington and beyond. Creating a community that is larger than the brand itself, being proud of their history while still allowing innovation, making them a sanctuary for the arts.
SPECIAL CASES / MICRO IDENTITY
The design for events that are more experimental, and untraditional, like Hip Hop, Jazz, and Break Dance, can be more expressive and follow design guidelines more fluidly.
A modular font can be created using the frame within the logo. This typeface allows for stretching and squashing, and also creates the grid to be used within the design.
PROCESS