Royal Albert Hall
↳ Research
↳ BrandingOpened on the 29th March 1871, by Queen Victoria the Royal Albert Hall was a tribute to her late husband, Prince Albert, and to fulfill his dream of promoting the understanding and appreciation of the Arts and Sciences in the heart of South Kensington. Today with a capacity of over 5,000, the hall host to more than 400 shows and events that range from music, sports, community events, and much more.
Rebrand Goal
To create a nimble and flexible identity that caters to the varying intrests of all in South Kensington and beyond. Creating a community that is larger than the brand itself. Being proud of their history and still allowing innovation making them a sanctuary for the arts.
Metaphor
The principle for this Identity system is based with in the frame created in the stem of the H in RAH. The metaphor lies in the idea of being and creating the space for culture and knowledge to emerge. The serif type, rooted in elegance and royalty adds gravitas to the system, but the flexibility of the frame creates a contrasting language of modernity and experimentation.
Special Cases/Micro Identity
Events that fall under the special category are more experimental, and untraditional. Like Hip Hop, Jazz, and Break Dance. The design for these type of events can be more expressive and follow the design guidelines more loosely.
A modular font created using the frame within the logo can be used. This typeface allows for stretching and squashing, and also creates the grid to be used within the design.
Process