ROYAL ALBERT HALL
Opened on 29 March 1871, by Queen Victoria, the Royal Albert Hall was established as a tribute to her late husband, Prince Albert, to promote his vision in advancing the Arts and Sciences in South Kensington. Today, with a capacity exceeding 5,000, the Hall presents more than 400 events annually, encompassing music, sport, community gatherings, and a wide range of other events.
REBRAND GOAL
To create a nimble and flexible identity that caters to the varying intrests of those in South Kensington and beyond. Creating a community that is larger than the brand itself, being proud of their history while still allowing innovation, making them a sanctuary for the arts.
SPECIAL CASES / MICRO IDENTITY
The design for events that are more experimental, and untraditional, like Hip Hop, Jazz, and Break Dance, can be more expressive and follow design guidelines more fluidly.
A modular font can be created using the frame within the logo. This typeface allows for stretching and squashing, and also creates the grid to be used within the design.
PROCESS