STREET FOOTBALL CLUB
STFC, A pick up football community playing ball all across America. The goal is to bring street football culture to America with speed and chaos in unexpected places. Playing on blacktops and basketball courts in 13 cities, they are the largest football community in the nation.
REBRAND GOAL
To create a strong base system for STFC the organisation, with individual and unique identities for each city that convey speed and chaos.
CITY BRANDING
There are 13 cities that STFC is in at the moment, and they expand every year. The goal for this part wos to creat a set of wordmarks for each city that fall in the same system. This resulted in every city having a unique identity with a wide color pallete.
PROCESS